GELATERIA IL SORRISO

Not your usual gelato. The name itself hints at the spirit behind Gelateria Il Sorriso: a passion for doing things well, a sense of curiosity and a touch of imagination. In Fiera di Primiero, gelato is created at the crossroads of traditional gelato-making and a mountain territory rich in exceptional ingredients.

The starting point is what you might call the flavours of home: milk, cream and yoghurt, but also ricotta, butter, Botìro and local cheeses. Ingredients normally found on the table take on a completely new form here, becoming gelato.

That is how a simple childhood snack can find its way into a cone. Take Pan, Botìro e Giasene, inspired by a traditional snack from Primiero, combining bread, Botìro butter and cranberry preserve in a flavour that is surprising precisely because it feels both familiar and unexpected. Or Smorum, a much-loved local comfort food reimagined as gelato.

The real surprise comes when you follow the seasons. The flavours change throughout the year, following what nature and the local countryside have to offer. Strawberries, blueberries, blackberries, raspberries, redcurrants, apples, pears, plums, cherries and Trentino grapes make their way into the gelato laboratory when they are at their best, creating a constantly changing selection.

That is why it is worth asking the gelato makers for advice. Alongside familiar flavours, you may discover combinations that are anything but ordinary: Primiero cheese and apple, Bionoc' craft beer, local pears and Trentino grappa, mountain pine, mountain honey or Erborì herbs.

These flavours tell the story of the territory in an original way. Local ingredients are not simply used as toppings or additions; they become ideas, memories and unexpected combinations to discover.

And if you prefer the classics, there is plenty to choose from. Vanilla, hazelnut, pistachio, lemon, myrtle and chocolate are also made with carefully selected ingredients: the finest vanilla beans, Piedmont IGP hazelnuts, Bronte DOP pistachios, Sicilian lemons, Sardinian myrtle and high-quality chocolate all find their way into recipes where even the simplest flavours are treated with care.

Everything is made in the Fiera di Primiero laboratory, where the same attention goes into producing syrups, sauces and swirls. It is a process shaped by research, tasting and the changing seasons, allowing the display to evolve throughout the year and giving you a new reason to come back.

Perhaps that is what makes Il Sorriso special: you come in for a gelato and suddenly find yourself choosing between a childhood memory, a flavour from the mountains and something you never imagined could belong in a cone.